Born and raised in New York City, Abby Yalof Hoffman started AYH Jewelry in the summer of 2012. Formerly a retail buyer for a large department store, Abby has years of experience in handbags, costume jewelry and accessories, but jewelry has always been her passion. “I’ve always wanted to start my own jewelry business and for the first time in my life, I found that I actually had the time to pursue what I’ve always wanted to do.” So with a few designs and a lot of inspiration, AYH Jewelry was born.
Abby’s sense of style and her love of jewelry came at a young age. Always on a mission to find the perfect necklace, earrings, or ring to complete her look, she credits both her NYC city upbringing and her beloved grandmother, Ruth, for teaching her to have fun with style, don’t pay attention to any so-called “fashion rules”, and not to take it all too seriously.
Abby describes her own personal style as “Uptown meets Downtown” and her jewelry collection reflects that as well: a luxurious balance of cool and chic with a twist. “AYH Jewelry is meant to be worn in a personal way to reflect your style. Layer different necklaces, mix different pieces, or wear them on their own – whatever speaks to you”. Whether you’re in jeans and a t-shirt or a night out – uptown or downtown – with AYH Jewelry, you’re covered in style.